Facebook is currently the social network with the largest number of active users in the world. That is why we cannot miss the opportunity offered by advertising on this social network.
Talking about the figures of this social media is talking about successes. In October 2020, there were 2,701 million active users on this network, according to Statista, a not inconsiderable figure.
Facebook advertising is a type of online advertising that is booming. It is not a fashion, nor a coincidence that most of the companies bet on Facebook Ads. The audience of practically all brands is there, and a fast, economical and effective way of reaching it with a promotional message is offered. Ads can be fully customized and thanks to the information that social media has about users, campaigns aimed at very precise targets can be created. Hence the success that you can achieve by betting on this type of campaign..
Start here to see our series of videos on Facebook Ads and how it can benefit your brand or company!
What is advertising on Facebook (Facebook Ads)?
Launching an advertising campaign on Facebook means announcing your company, service, or product on social networks. Thanks to the publishing tools, you can easily put together an attractive Facebook Ad. A message that includes an eye-catching photo or video that captures the interest of your audience will suffice. If you have already tried other online advertising formulas such as Google Adwords in remarketing, you will see that there are no big differences in the format.
Making Facebook Ads, or Facebook ads, implies having a budget to invest and a message to communicate to your audience. At the same time, although you can make sponsored publications focused on all social media users, it is advisable to have a well-defined audience to segment the campaign and obtain the best results.
Why should your business advertise on Facebook?
There are many reasons that could make you consider an advertising strategy on Facebook. Actually, Facebook Ads have a lot of advantages that you should know about:
Audience segmentation. Thanks to all the data that Facebook has about users, it is very easy to target the ad you want to create. The objective target does not matter, in the social network you will find it and you will be able to address exclusively to them.
The viralization. Although you pay for the click on each ad, users can save you a lot of money if they share the publication among their contacts. In other words, the scope of Facebook Ads is not limited to payment, but rather has a greater impact depending on the behavior of your potential customers.
Interact. In addition to promoting your products and services, you can also launch interactive posts that allow you to collect important data about your audience. For example, a raffle for a subsequent campaign with leads.
Price. Advertising on Facebook is cheap. You will only pay for each click and/or conversion received.
Measurement. Almost everyone who spends money on advertising wants to understand how it is spent and measure its effectiveness. In Facebook advertising it will be really easy thanks to its integrated and completely free statistics panel.
Why should your business advertise on Facebook?
There are many reasons that could make you consider an advertising strategy on Facebook. Actually, Facebook Ads have a lot of advantages that you should know about:
What types of advertising are there on Facebook?
On Facebook you can promote almost anything. From an external page, to an app, an event, or even a specific place. However, before launching into a Facebook Ad it is important to define what the final objective of advertising is. Only then will you be able to properly decide the payment formula, as well as the type of campaign you need.
Depending on your objectives, you should use one type of advertising on Facebook or another. Although in the following paragraph you will discover all the types of campaigns that exist in the social network, you must also define if you pay per click (CPC), or if you pay for impressions (CPM).
The CPC is ideal if you are going to generate traffic to Facebook, or a third party site to look for visits or conversions. The CPM is more indicated if you intend to improve the visibility of your brand in general.
Types of campaign that can be done in Facebook Ads
Although you are already clear about what Facebook Ads are and the advantages they have, you still have one important thing pending before launching campaigns on this social network. These are the types of ads that exist on Facebook. It may seem like something really simple, but there are up to 14 types of boosted posts:
Promote your posts. It is about promoting the content of your website or fanpage.
Promote your page. This Facebook Ad is aimed at publicizing your website.
Reach people who are close to your business. It is an ad focused on appearing to those users who are close to your location. An address will be enough to configure it and start receiving visits.
Improve brand recognition. In this case, it is a corporate advertisement that aims to reach the audience most likely to pay attention to you.
Attract people to your website. It offers the possibility to the advertiser of obtaining more traffic on his web page.
Increase your app installs. What is sought with this Facebook advertising is for users to install a certain app.
Increase the number of attendees at your event. This ad promotes an event in order to increase the number of participants.
Increase video views. It is aimed at ads that integrate a video, to increase the number of views.
Generate leads for your business. This Facebook Ad model is aimed at capturing leads.
Increase conversions on your website. This Facebook advertising is intended to improve the conversion of a certain marketing action.
Increase interaction with your application. If you want more users to use your app and interact with it, this is your Facebook ad.
Get people to request your offer. This type of advertising on Facebook is aimed at promoting a certain offer among the public of the social network.
Promote a product catalog. If you have a catalog of products or services and want to place them in a Facebook showcase, this is your best option.
Get people to visit your business. This Facebook Ad is launched to people who are close to your location to increase the physical visits you receive.
With everything you’ve learned about Facebook advertising today, I’m sure you can start thinking about creating a Facebook Ads campaign for your business. Take advantage of the possibilities of the social network!
